11 Website Design And Development Best Practices For 2018
Website Design And Development Guidelines For 2018
In today�s global marketplace, it�s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is swarming with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure.
It�s time to end bad websites, once and for all. Let�s take a look at how clients and developers perpetrate this trend of low-quality websites and pinpoint new design and development standards in 2018 that will help end this vicious cycle of �all-surface-no-substance� sites.
Clients
A client�s unrealistic expectations can doom a website to fail before the design process even begins.
Unfortunately, many clients have limited knowledge of what a website should be, and more importantly, what a functional, intentional website can deliver. They underestimate the value of going beyond esthetics with their sites, assuming that build success relies solely on an appealing interface. Clients believe that, as long as their site �looks good,� it will float in cyberspace, effectively extending brand reach while magically attracting millions of interested users and converting them into customers.
The truth is, that�s not how website magic works.
To deliver digital results, a website must offer an engaging, dynamic user experience. Yes, graphics are critical to the design process. However, to optimize success, your site must provide more than compelling graphics. Your developer is or, at least should be working hard behind the scenes for you, creating a sophisticated infrastructure of both site and SEO functionality that must be developed and tested before going live. That is where the website magic truly begins.
A client�s budget expectations can also play a major role in launching an inferior website. When it comes to promoting your brand, it�s important to remember that you ultimately get what you pay for. Effective, intuitive website design is complicated. But the return is well worth the investment. So, clients, invest already. And trust your developer�s insight, talent, and experience as you navigate through the process to a final design that doesn�t just look great, but also achieves all of your critical online marketing goals.
Developers
Of course, clients aren�t the only ones perpetuating bad websites. Developers themselves can also contribute to the slew of poorly-designed, ineffective sites plaguing the Internet. How? It often starts by treating must-have digital marketing features as �extras� when offering site packages to clients.
Not cool, developers. Not cool.
Developers, 2018 is the year you up your game and raise the bar on acceptable industry standards. No more static, one-dimensional tactics that render a site into a mere Powerpoint presentation (aka a static and boring data deluge). Going forward, refuse to work on a design that isn�t multidimensional and fully-functional. Every project you take on should have all necessary digital marketing functions to elevate both owner and user experience.
Yes, some of your clients will express a bit of sticker shock. Stand firm. Rather than dilute design features, enlighten them on the many benefits offered by a highly-functioning website. If they insist on a cheap and crummy website? Don�t take on the project. It�s far better to refuse one client than to lose countless prospects who notice you have a knack for churning out poor product.
2018 Website Feature Checklist
Ready to put an actionable plan in place to redefine the new normal for 2018 sites? Here are nine non-negotiable standards (and two bonus tips) to implement on your site:
1. Fast Loading -- No one wants to wait (and wait and wait) for your site to load. Design sites with prompt loading times for all users on all devices (even the ones with slower Internet connections). You can use Pingdom or Pagespeed Insights by Google to check your website speed and see how you can improve.
2. Mobile Ready -- Virtually everyone uses smart devices on a daily basis. Create an engaging, mobile-friendly design that your audience can access whenever they want, wherever they roam.
3. Tracking Enabled -- Analytics matter - it�s the best way to determine that your website is actually doing its job. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions.
4. SEO Savvy -- Don�t underestimate the power of optimizing your site for both browsers and humans. Develop compelling, readable content for your followers. For the search engines, always include all important on-page SEO tags and elements, including schema and XML sitemaps.
5. Enabled CMS -- We aren�t quite done with the power of the written word just yet. Consistently publishing fresh, original content not only captivates your audience, it can deliver invaluable, long-term digital marketing momentum. Include a back-end Content Management System in the design so clients can post and edit content as needed.
6. Conversion Optimized -- Have a conversion-centric client? Implement tools for creating campaign landing pages into your design. These designated pages can keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and even make a purchase.
7. Email Marketing -- Yes, email marketing is still a thing - and a highly effective thing at that. A site�s email capture forms should sync with the client�s email marketing system for seamless access and connection.
8. Social Media -- Never miss an opportunity to leverage the power of social media. Integrate all relevant social media platforms within your design. Allowing users to quickly access social media pages from the website instantly broadens a brand�s reach and helps increase visibility and traffic.
9. Strong Security -- Never compromise on-site security. Every design should include fundamental security and privacy protocols, such as basic security checks, to protect client and user data.
This concludes the non-negotiable portion of our 2018 website design guidelines. However, there are two bonus tips to consider when creating a site:
10. Progressive Web Apps -- Savvy web designers, intrigued by the impact apps have on mobile media platforms, have successfully blended the very best web and app features into a hybrid known as Progressive Web Apps. Expect to see Progressive Web Apps out in full force throughout 2018. As a developer, consider including various features into your design such as splash screens, push notifications, and animated page transitions to elevate overall UX.
11. Machine Learning And Artificial Intelligence -- Yes, really. Artificial intelligence is no longer a futuristic, high-tech term and has successfully worked its way into our everyday vernacular and online experience. Don�t believe me? Have you ever posed a question to Siri or Alexa? I rest my case. Adobe�s Sensei is delivering AI tools to various web design platforms worldwide, making it a more accessible, available resource.
Is Your Brand�s Website Up To 2018 Standards?
If not, it�s time for an immediate online renovation. Remember, it�s not about grand gestures and overhauls. Rather, 2018 will focus on a shift towards simple, functional, and futuristic designs. Implementing these (relatively painless) standards as a non-negotiable design baseline can have a significant impact on the way we do business and connect with potential customers online for optimal ROI with every user engagement.
https://www.forbes.com/sites/denispinsky/2018/02/12/website-design-standards/#1ef00068f54f
They are making several great points on Excellent Web Design Perth in general in the content down the page.
On the internet website design has come to be a key for Net marketers. You need to hire some one who will certainly provide you with quality solutions, which will add to the success of your web site. But prior to you decide to employ a professional internet developer, you should know some things about the importance of creating, which will certainly aid you in selecting an ideal and also competent internet developer.
Online marketing is all about website design. It holds true that an excellent internet developer can make your on the internet site look fantastic but one of the most vital thing is that an excellent design should additionally play a significant duty in advertising your online business.
Creating your website should have an excellent image for every single visitor. Many site designers today think that the goal of creating a website is to keep it easy so that it will certainly obtain website traffic as well as they do not need to function also difficult on it. Yet it is true that there are sites that are better made with even more information that bring in site visitors.
In the earlier days, one website meant a business's services or product. Yet today, a web site has actually become a reliable marketing device. With its numerous advantages, it makes an excellent advertising as well as marketing device for a business.
A good design can boost the presence of your site and the crucial aspect is to get the visitors to go back to your site as well as likewise to make them come back again. It holds true that the layout can be an advertising and marketing device and it will certainly enhance the revenues of the internet site yet it can not be considered as a way to offer the items.
One crucial element of any kind of web design is to ensure that the site visitor gets the best possible internet experience. It ought to be easy to use, very easy and also convenient. Another vital aspect look at this website is that it ought to be online search engine friendly and Related Site also must include pertinent search phrases.
An additional crucial benefit of good web design is that it will certainly have a great deal of beneficial effects on business of a firm. Not just will the site visitors be able to see your items in a clear manner, they will additionally have the ability to get online client feedbacks as well as various other important info such as their choices.
One more crucial advantage of a good design is that you will certainly be able to enhance the appeal of your website by making it easier to navigate as well as the details available to a user must be one of the most current. The web developer should also offer your site a makeover that will certainly be appreciated by the visitors.
Among the most vital points that a specialist internet developer ought to do is to supply you with the very best feasible outcome. If you are seeking a web developer, it is good to pick an expert as they will have the ability to resolve your problem and will likewise have the ability to create the site in such a way that is appropriate for you.
An additional vital thing to be thought about is the usability of the web site. A web designer ought to care for all the information connected to check my source the content, the navigation, the web advancement and also the technical requirements.
Advantages of using the services of a specialist designer are lots of. First of all, it provides you a suggestion regarding exactly how your online service will certainly appear like in the future, it is also a very good means to discover the different points that can be done with web site designing.
Bear in mind that you can not recognize everything regarding a business or an item when you are beginning it, so hiring the services of a good web designer will help you recognize the information and also will certainly aid you enhance your web site. It is a great idea to select a specialist internet developer that can offer you outcomes and also is dedicated to doing an excellent job.
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